GLO Science are teeth whitening pioneers that were in need of a rebrand

We wanted to disrupt the market, thats a sea of smiles and cold white pharmaceutical packaging and create a brand that is bold,, confident and energetic, whilst still being represented of Glos patented thermo science.

We combined witty copy lines with engaging visuals and thermographic packaging. The logomark is bold whilst being minimal to flex for a variety of settings. It's inspired by owning the ‘o’ and total oral health. 

We put the Oh! in ORAL with sticky content that breeds healthy habits and clever, PRO-developed oral care so good it’ll be impossible to wipe the grin off your face.