OAT'AY CASE STUDY

I was approached by a client who wanted to develop a healthy oat milk brand. After discussing his initial ideas, I was given the creative freedom to develop a brand that would stand out on the shelves among other products marketed towards kids and parents.

My goal was to create a brand that was both fun and nutritious. I wanted to use bright colors and playful illustrations to capture the attention of children, while also incorporating health-focused messaging that would appeal to parents.

The result is Oat'ay, a brand that is both delicious and nutritious. The drinks are made with organic oats and a blend of superfoods, and they come in three kid-friendly flavors: blueberry, orange, and raspberry.

The packaging is bright and colorful, and the illustrations feature a cast of fun and whimsical characters. The overall tone of the brand is playful and engaging, while still conveying the importance of healthy eating.

I believe that Oat'ay has the potential to be a successful brand. It offers a unique blend of taste and nutrition, and the packaging is sure to capture the attention of children and parents alike. I am excited to see how the brand develops in the future.