Self Branding Woes

I've made a small side project! http://kcory.co/1JvhAiB

I've been trying to rebrand my own company and build a website but all of my design processes have gone out of the window. I am my own worst client. I was struggling to find the stories within my case studies and a friend suggested I wrote about the story of the rebranding process instead. The theory is if I get in the habit of writing, maybe I'll find my way with my rebrand.

I've attached a few typographic experiments I made to decide on the final typography.