The context

Particle App the digital solution for all art enthusiasts and experts through a new way of experiencing exhibitions. Particle creates augmented art experiences across interconnected ecosystems, mainly among digital and physical environments. The aim is to support people in getting tailored content about the artist, curator and the artworks. The App has been designed for empowering the overall experience considering the user journey both on site and off site.

The process: Co-design and Design Thinking

In order to guide the team towards significant strategic product decisions, I organised and facilitated co-design activities and a Design Thinking process in order to select the most meaningful functionalities for the end user. the process was planned to also collect business needs so that a winning product strategy could be drawn up.

The Solution

Particle App is an immersive journey though the art exhibition and it allows users to enjoy different types of content, from media to audio, from in-depth textual content to augmented reality.

Exhibition routes & interactions

In order to provide an excellent experience within the exhibition spaces, the user can choose between different types of routes according to personal interest. The routes are different and optimised, for example, for those interested in the techniques used by the artists, rather than the personal history of the artist or the context.

A contextual onboarding guides the user to use the interactive features available within the exhibition.