Crate & Barrel: Email Marketing

Client: Crate & Barrel is an international destination for contemporary and modern furniture, housewares, and decor that help people Welcome Life In.

About: Create engaging promotional emails that drive awareness and sales, build functional transactional emails, and effectively target with triggered emails.

For 8 years, I was the design lead for Crate and Barrel’s email marketing. I established visual guidelines that complimented and evolved with the brand’s identity. These guidelines created cohesiveness among the thousands of emails sent and provided a seamless transition from physical catalog to inbox to site.

The success of these emails came from effective composition, utilizing email best practices, and strong storytelling. Our emails served as sources of inspiration, not just sale reminders. This led my designs continually being featured by Really Good Emails, Iterable, Litmus, Shopify, and more.

Case study: https://sarautz.webflow.io/projects/crate-barrel