About

Welcome to my landing site design project for singing lessons, where you can unleash your vocal potential with the guidance of an experienced coach. Website offers a user-friendly experience, featuring simple navigation and concise texts to help you find the information you need quickly and easily. Immerse yourself in a captivating atmosphere as site is adorned with a rich and inspiring color palette. The main color, a deep and enchanting dark purple, has been carefully chosen based on psychological research that suggests it stimulates creativity and encourages artistic expression. Complementing this primary hue, you will find accents of lively pink and refreshing turquoise, creating a visually pleasing and harmonious environment. Step into a world of originality as you explore site's unique illustrations. These captivating visuals have been specially generated at my request by AI and further modified by me, ensuring a personal touch that truly reflects the essence of my singing lessons. Whether you're a beginner or looking to refine your singing skills, my landing site is the gateway to discovering the joy and power of your voice. Join and unlock your true vocal potential with the guidance of experienced coach.

Market Analysis and Design Solution for Singing Teaching Website

Introduction:

This report presents the findings of a market analysis conducted to evaluate existing websites dedicated to teaching singing. Based on the analysis, a design was developed for a new website that aims to provide a simple and understandable structure, a colorful design that stimulates creativity, and concise texts. All illustrations were generated by AI according to set parameters and finalized by me. The color scheme was carefully selected, considering the psychology of the target audience. Market Analysis: The market analysis involved an in-depth examination of several existing websites dedicated to teaching singing. The primary focus was on evaluating their design elements, website structure, content presentation, and user experience. The analysis revealed several common trends and areas for improvement, including cluttered layouts, complex navigation, and outdated aesthetics.

Design Solution:

1. Simple and Understandable Structure:

The proposed design promotes a user-friendly experience through a clear and intuitive website structure. The navigation system streamlined, ensuring that users can easily access the desired content.

2. Colorful Design Stimulating Creativity:

The design incorporate a vibrant and visually appealing color palette to evoke a sense of creativity. The color scheme consistent across the website, creating a cohesive and engaging visual experience.

3. Concise Texts:

The content on the website presented in a concise and easily digestible manner. Clear headings and short paragraphs used to convey information effectively.

4. Original AI-Generated Illustrations:

The website feature original illustrations generated by AI, customized according to the author's specifications. These illustrations visually enhance the content and create a unique visual identity for the website. By incorporating AI-generated illustrations, the website have stand out from competitors and offer a fresh and innovative approach to visual design. Conclusion: The design for the singing teaching website aims to address the shortcomings identified in the market analysis. With its simple and understandable structure, colorful design stimulating creativity, concise texts, and original illustrations, the website seeks to provide an engaging and user-friendly experience for learners.

About color palette

Colors play a significant role in design as they have the power to evoke emotions, influence user behavior, and enhance overall user experience. When it comes to dark purple, pink, and turquoise, these colors can have a positive impact on users for several reasons, supported by scientific research:

1. Dark Purple:

Dark purple is often associated with qualities like luxury, creativity, and sophistication. It can create a sense of elegance and richness in UI design. Studies have shown that purple can stimulate creativity and problem-solving abilities. According to research published in the Journal of Environmental Psychology, purple can also evoke a sense of calmness and relaxation.

2. Pink:

Pink is often seen as a color that represents femininity, compassion, and nurturing. It has a soothing effect on individuals and can create a sense of comfort. Studies have indicated that pink can reduce feelings of anger, aggression, and anxiety. It has also been found to have a calming effect on individuals, making it suitable for UI elements that aim to create a sense of relaxation or promote a positive emotional state.

3. Turquoise:

Turquoise is a vibrant and refreshing color that combines the calming properties of blue with the energizing qualities of green. It is associated with tranquility, clarity, and balance. Research has shown that turquoise can promote feelings of well-being, improve focus, and enhance creativity. It can also evoke a sense of trust and reliability. In web design, turquoise can be used to create a visually appealing and harmonious user experience.

Sources:

- Kwallek, N., Lewis, C. M., & Robbins, A. S. (1988). Effects of Office Interior Color on Workers' Mood and Productivity. Journal of Applied Psychology, 73(2), 346–353.

- Valdez, P., Mehrabian, A., & Bradley, M. M. (1994). Effects of Color on Emotions. Journal of Experimental Psychology: General, 123(4), 394–409.

- Ou, L. C., Luo, M. R., & Woodcock, A. (2004). A Study of Colour Emotion and Colour Preference. Part II: Colour Emotions for Single Colours. Color Research & Application, 29(4), 292–298.

- Labrecque, L. I., & Milne, G. R. (2012). Exciting Red and Competent Blue: The Importance of Color in Marketing. Journal of the Academy of Marketing Science, 40(5), 711–727.

Adaptive for mobile

According to modern research, the percentage of people viewing websites on mobile devices has been steadily increasing over the years. As of 2023, mobile devices have become the primary means of accessing the internet for a significant portion of the global population. Several studies and industry reports have indicated the growing dominance of mobile devices in web browsing. While the precise percentage may vary depending on the region and target audience, it is safe to say that the majority of internet users now access websites through their smartphones and tablets. As of 2023, it is estimated that approximately 60-70% of website visits occur on mobile devices. This percentage may continue to rise as smartphone usage increases and internet connectivity becomes more accessible worldwide. Given this trend, the creation of an adaptive version of a website for mobile devices is indeed a necessity dictated by current market trends.

Thank you for watching! I would appreciate your feedback!

I would be happy to create a design for your site!

My e-mail: [email protected]