About

Leana is a minimalistic women's clothing brand inspired by classic elegance of black and white. The logo and branding showcase the sleek, sophisticated aesthetic of the line, with emphasis on simplicity and clean lines. The project was important in conveying the brand's essence of timeless style and quality craftsmanship.

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When branding a clothing brand, it's important to consider the target audience and create a visual identity that resonates with them. The branding should reflect the brand's values, unique selling points and overall aesthetic 👌

The aim of the work was to create an identity that will be relevant over time ✨

I'm avaliable for logo, brand identity and graphic design projects.

Want to collaborate? Reach me here or on Instagram

❤️ Press L if you like this project! I will appreciate any feedback!

Check more at: Behance, LinkedIn