Printleaf
PROJECT OVERVIEW
Problem Statement - The old website was chaotic, it was very difficult for the user to navigate through the website to complete simple tasks.
Solution - Redesigning the website with clean navigation and simpler language that a non-designer would understand.
My role - UX Researcher, UX Designer
Responsibilities - User Research - User Interview, User Journey Mapping, tree testing
Design - Wire-framing and Prototyping
Research Summary:
We selected 3 main methods of user research
User Testing
Before we started working on the newly redesigned website we conducted a Concurrent Think Aloud (CTA) user testing, we gave users a simple function to go find a particular kind of product and place the order.
Interviews
We had a chance to interview 5 to 6 people, these included first-time users and our long-term users.
Sample Questions Asked:
How long did it take for the user to place the order?
Was everything easy to find?
Tree Testing
We conducted a tree testing method where we came up with 5 questions and asked employees, new customers, and long-term customers to fill it up so we could understand how would user navigate to find something on the website. Using Optimal Workshop we created a survey.
Upon the feedback received we created an initial simple IA of the website, based upon this we started constructing the more complex in-depth IA for the website.
Usability testing findings
1. Upon creating the prototype I conducted user testing to see how the users could navigate the website easily.
2. Most of the users liked the simple navigation, having a couple of ways to reach a product was helpful.
3. Some users specified the newly redesigned website took half the time needed to complete the task.
4. Most users liked the usage of simple language that could be understood by non-print designers
5. Some users pointed out the lack of voice search.
