GARAGE Mag – Ice Cream Truck

Upon the launch of the very first issue of GARAGE Magazine in 2011, we transformed the aesthetic of an ice cream truck to reflect elements from the magazine, creating a mobile embodiment of GARAGE’s vision. The truck was then placed prominently during the New York Fashion Week of yesteryears. The resulting spectacle was a delightful fusion of whimsy and high fashion. Looking back, I’m still impressed by the final result ;)

Client GARAGE Magazine

Art Direction Mike Meiré, Meiré und Meiré

Graphic and layout Tim Giesen & Tobias Tschense