Nature-Inspired Packaging Design

mai: is a boutique, mindful and eco-friendly co-living space located in the midst of a greenery forest in Noosa Hinterland, QLD Australia. Handcrafted to live in harmony with nature, mai: is carefully crafted for you to slow down, relax, feel at home with our own mind & body.

The labels of fresh produce from mai:’s permaculture garden capture every nuance of shape and color of various fruits and vegetables. With nature in mind, we experiment with materials that are 100% compostable, printed using vegetable based ink on cardboard from sustainably managed forests and signature bio-bags based on plant cellulose.

The illustration style is abstract depicting the signature shapes and colors of the produce in a minimal manner. Keeping the style abstract implies flexible solution to cater to the vast range of possible products of our farm in the future. Common elements such as the logo positioning, fonts and title hierarchy also remain throughout all products to create consistency across all ranges and evoke brand recognition.

Explore more about project at: behance.net/gallery/167842139/mai-branding-packaging-design

Year

2023

Client

mai: co-living space