Seeds & Savvy

Package design for Seeds & Savvy — a soap brand that embodies natural beauty, sustainability, and freshness, inspired by fruit scraps and delicate aesthetics.

Case

Sophie collects and recycles fruits and vegetables scraps left from her sustainable British Jams and processes them using a unique method, to harness their naturally restorative properties and amazing scent. This process helps to create a soap that is nourishing, sensitive to skin and saves our planet from single-use plastic waste.

Solution

The design packages aim to convey the concept of natural beauty, sustainability, and freshness. The visual language focuses on the use of geometric shapes, creating depth and movement through colours and smooth gradients. Imagery is carefully selected to create the feeling of freshness, texture and skin - all reminders of the washing process.

The target group uses bath/shower time as a small moment to unwind and think about the day. Choice of imagery aims to highlight the fruit and vegetable scraps used in the soap-making process, demonstrating the brand's commitment to sustainability and waste reduction. They also visualise lifestyle photography that showcases the soap in use, emphasising the gentle and nourishing qualities for the skin.

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