Oakleigh Dental Branding

Oakleigh Dental Centre was looking to refresh their brand and digital identity and presence and to deliver more patients to the practice. Oakleigh Dental positions themselves as a family dental practice, capable of serving adults and children alike with gentle care, but having struggled through a pandemic where health services were affected by a lack of physical traffic, building awareness of this identity was key to getting clients through the door. Oakleigh Dental wanted to showcase the many services they offer across all dental services, such as orthodontics, cosmetic and general dentistry.

We energised the Oakleigh Dental brand through an updated visual identity and brand style, featured across organic social media and their website. The focus was on creating an identity that would be memorable and stick in viewers’ minds. The new digital presence was augmented by a content marketing strategy in social media posts and blog articles, designed to situate Oakleigh Dental as a reputable brand providing expert information.