Elevato Branding + Marketing
Creating a New Name + Logo
There is nothing quite like re-naming and re-branding a company, let alone an agency. This project was incredibly fun because I got to design the new brand that I would be advocating for but also controlling. Between my fellow design coworker and I, we tag teamed the project - just two of us. She created the type and I created the mark - from there we broke out and established everything from new business cards, a new website, announcement emails, social imagery, and slide decks. The biggest challenge for this project was getting approval from our many stakeholders (2 CEO’s merging and many other executives)
Create a Unified + Trustworthy Brand
The primary goal with this new brand was to bring these two companies under one unified roof. But also to level up the agency to look like it could compete with the thousands of other agencies out there. This brand needed to show sophistication, experience, trust, and innovation.
Significant Growth + Industry Trust
Since launching the new brand, the company has tripled in size, gained hundreds of new clients, and expanded about every aspect of their business.