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We created a video filled with funky characters, vibrant colours and lifestyle data.
Exaggerated proportions, forced perspectives and cool outfits: the characters we created for Liv emanate optimism and move swiftly from one scene to the other.
Credits — Creative Direction Cristina Pasquale + Illustration Lead Sofia Buti + Animation Lead David Cubitt + Animation Fabio Orlando, Ginevra Boni, Marco De Vecchi & Miguel D’Errico + Producer Daniel Ceballos + Copywriting Emilia Barbu + Sound Design Fabrizio Martini + Portfolio Giovanna Crise