RTPI Brand Identity

RTPI is a nature art museum in Jamestown, NY dedicated to the life and art of Roger Tory Peterson— the father of the modern field guide. Home to the largest collection of Peterson’s work, RTPI is a leader for the study, exhibition, and nurturing of art that matters to the planet. The institute was looking to re-infuse Peterson’s character back into the brand, while at the same time expanding their reach to help nurture the next generation of nature artists.

RTPI’s first exhibition after the rebrand — Art of the Osprey — tells the story of the decline and subsequent revitalization of osprey populations through the photos and artwork of Roger Tory Peterson and Jeanne Wiebenga. Using content provided by the RTPI team and in collaboration with Tanager, we built out over 60 assets to be included in the exhibition.

To see more of the rebrand and the process that went into it, check out the full case study at https://www.finlettercreative.com/work/rtpi.