Travel Booking

Leaning on heritage and speed for an evolving brand

Through our long standing relationship with Enterprise Car Rental, we had the opportunity to redesign National.com and its international domains. Our Experience team conducted stakeholder interviews and developed both heuristic and competitive analyses. From this work we created moodboards and user journeys that began as collaborative sketching and brainstorming and ended with high resolution comps and gestural designs. The result is a highly targeted experience that extends National’s existing brand into a previously unoccupied white space in the industry.