Brainly Plus Paywall - new monetization model

Hi!

Some time ago, we launched and tested a new monetization project with a completely new interface for our paywall that brought promising results.

It allowed users to better tailor subscription plans to their needs by introducing entry and middle-level subscription tiers while keeping the 20 Live Expert Answers plan for the most demanding users.

The UI is visually separated into two sections; the top presents the value and benefits, and the bottom focuses on tailoring the subscription plan with a selection of plan duration and Live Expert Answers.

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