S ✦ Essentials to The North - Sketches
This is the initial sketches for Scandavia Logo, I'm aiming in a Appealing & Clean looking for an S, some mention to "north" and Nordic. (many of them are inspired by nordic symbols and the Runic S.
Basically, as far as the overall feel of the Symbol, I'd love for it to have a Bold, Minimal, & Nordic look to it, that isn't TOO over the top with the nordic side of things.
Client love kind of vintage/distressed looking logo marks and the idea is to have this mark be something he could slap onto products & people recognize instantly that it is the Scandavia brand.
Here you can see all the ideas segmented by a pack of six concepts/ideas.
Above the initial "sketch guide" I've used as direction to refine the sketches later.
Which one is your favorite? What direction you think client will take?
I'd love to know your perspective in the comments!