Merchant Traveler

☕ Logo concept for an e-commerce specialty coffee bean provider, focusing on selling international single-origin beans and coffee accessories.

The brand’s target audience is young adventure-seeking adults who want to make sure every product they buy is as authentic as the lifestyle they live.

🐪 The client envisioned a rustic, organic design focused on the merchant – the one responsible for spreading the drink around the world.

I created a hand-drawn illustration of a merchant with his loyal companion – a camel. The overall feel I was going for is classic and sophisticated – to convey legacy and quality.

For a youthful element, I decided on a simple sans serif with a twist and accompanied it with a muted color palette.

📢 Share your thoughts about this design in the comments!