Bright One

👧 Logo design for an athleisure brand catering to young girls with an active lifestyle.

The client envisioned a playful and spirited, yet classic and simple design that resonates with the target audience without being too childish or whimsical.

🌈 I created a simple combination mark based around a rainbow and a shooting star.

The girly color palette consists of periwinkle, dusty pink, and muted neon green.

The typography is clean, readable, and relatable to communicate the brand’s dedication to combining aesthetics with functionality.

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