Longform Web

Woven into the fabric of America

In celebration of the 50th anniversary of the Interstate Highway System, the Enterprise project team worked with the client to tell stories of the road and its effects on American culture. The stories ranged from technological innovations, to new attitudes about women in the workplace, and the migration from cities to suburbs.

We worked with The Atlantic and New York Times’ TBrand Studio to produce a piece that seamlessly weaves in the Enterprise story. Although it never came to fruition, there were many lessons learned on how to construct a longform piece of storytelling with interaction, proper pacing, and surprise.