NickWatch | Brand

I had the opportunity to create an exciting project involving the branding of a Nickelodeon character-themed smartwatch.

Specifically, my role included developing the visual identity that captured the essence of the Nickelodeon characters as it relates to the smartwatch. This involved creating a unique and engaging visual language, designing a comprehensive brand book that includes the various instances of the brand for each platform, selecting vibrant colors that aligned with the brand's playful nature, exploring various logo variations that effectively showcased the visual language, and ensuring a cohesive and appealing brand experience throughout. The result is a captivating and cohesive brand presence that perfectly embodies the Nickelodeon characters on the NickWatch.