Immersia VR Gaming Brand Identity Design

About

Immersia Gaming is a pioneering virtual reality gaming company that takes players on extraordinary journeys within immersive virtual worlds. With a focus on cutting-edge technology and exceptional gameplay experiences, Immersia Gaming pushes the boundaries of what is possible in the realm of virtual reality entertainment.

About the logo

As this is a VR Gaming company so we tried to incorporate the futuristic retro design vibe in it. That is why we tried to make something with the VR incorporating emotion into it. Also chose a color palette that focuses a retro vibe which will create a retro-futurism in it.

Challenges

One of the most difficult aspects of this branding project was incorporating the futuristic feel along with the retro vibe. Must say it was quite challenging because the target customer were different. And the VR concept it bit of futuristic.

Solutions

To overcome the obstacles, we conducted research and meetings, as well as a lot of brainstorming and sketching. As a result, we came up with the idea of playing with the colors a bit.

Immersia VR Gaming Brand Identity Design

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