Roche's Chocolate Bar - Illustration & Packaging

I’m excited to share my work for Roche’s Chocolate Bar, a one-of-a-kind chocolate manufacturing brand with an artisanal approach. They believe in ethical and more environment-friendly methods of producing chocolates and treating chocolate farmers with respect and justified compensation.

After researching and understanding the core values of the brand and what they wanted to accomplish, I came up with a creative direction that was vintage and authentic so consumers could tap into a sense of comfort every time they interacted with Roche’s brand.

The typography, identity, and illustrations were all created with the same vintage directional approach that aligned with Roche’s mission and values as a brand and its love for nature and people. The illustrations were hand-crafted and created with pencil sketches, after which I turned them into digital illustrations to be used in packaging designs and social media branding.

It was an exciting experience developing a visual foundation of the brand and creating illustrations from scratch for the packaging.

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