Digital Content and Strategy

Paying respect to a sleeping giant

Enterprise is an independent company from Missouri with a rich and distinctive heritage. It is also the largest vehicle renting company in the world. Currently, it is rethinking its digital strategy and launching a host of new products. The objective for was to bring the Enterprise story into a new digital brand.

We approached this by balancing utilitarian content with inspiration travel, and telling these stories in similar ways. First, we enlisted their passionate employees to act as brand ambassadors who engage customers looking for amazing service. Second, with our partner agencies, we enlisted Influencers to lead inspirational travel stories as one of several ways we’ve sought to activate customer’s passions.