Equador – Logo and website design
Every new brand has its own challenge…
Is it possible to combine a large dose of adrenaline with safety at the same time? That was the struggle that Adrian and Justyna – the owners of an eQuador brand – had to face while creating it. And we were eager to help them!
What does the eQuador look like?
Logotype consists of the brand name. The letter „A” symbolizes a tent which is connected with traveling and adventure. In addition, „A” together with the circle forms a compass that points toward the north. All this brings to mind the image of a journey into the unknown!
A strong brand needs a distinctive website presence
eQuador is a unique place that allows you to spend your time actively through organizing quad expeditions. It is suitable not only for the biggest fans of motoring – everyone can enjoy the ride!
We had the undeniable pleasure to create the whole visual identity and website along with e-commerce for them.
Let's get the party started!
We proposed 3 visual styles, based on which the brand owners chose the final aesthetics. Dark colors contrasting with juicy orange reflect the bold character of the brand. There are also some Spanish words on the website which are associated with adventure and fun.
Fast & furious… but wisely!
The pages contain a lot of automotive details, such as smoke or tire tracks. Transparent and semi transparent images enrich sections of the website and look great on every kind of device. We wanted photographs to be in the best possible quality. All this mixed together gives a foretaste of unforgettable experiences that await the customer after buying the ride!
Customer is king
The eQuador website was created with great care for a pleasant user experience and responsiveness. Navigating the site is fast and hassle-free, and the purchasing process is intuitive. We’ve created an appointment mechanism for the vouchers. You can choose the date, time, kind of the adventure you want to take part in, and then you can pay immediately for it in advance. Seamless checkout flow, maximum business automation, invoices and the email communication are generated automatically.
