State visual identity
The journey to a logo capturing the identity of a brand doesn’t start with a sketch, but with a question: who is Slate? The most important aspect is to understand the figurative elements before a single line is drawn. This ensures the brand’s identity stays relevant over the years.We take our time speaking with the members of the team, meticulously piecing together all the elements, laying the foundation to begin turning thoughts into art. When pen hits paper, the hand is guided by the weight of all the interactions that preceded it, revealing a logo and logotype that is hand crafted with empathy and love.
Full case - Behance presentation.
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