Energy Digital Strategy

A new platform for good energy

Exelon is a holistic energy company focused on sustainable growth, performance excellence, and a well balanced portfolio of energy sources. The challenge was to create a digital strategy that allowed Exelon to lead and respond quickly to public relation narratives, highlight career opportunities with storytelling, and become a touchpoint for investors and policy makers.

My team redefined Exelon’s presence in the digital space. By balancing corporate and editorial standards, Exelon can own and wholly communicate its leading position and continued exploration in the industry. The result is a vibrant, responsive website that encourages exploration, builds trust with its audience and fo- cuses on culture and innovation.