Dragoni branding concept

Dragoni is a new kind of betting company that's shaking up the industry with its innovative approach to odds-making and data analytics. With Dragoni, you don't just bet on games – you create your own bet based on your confidence, and ability to analyze stats. So the main concept is Betting reimagined.

I wanted to avoid a literal dragon image, instead to develop dragon-like feel. The logo was designed using three elements: a dragon wing, a scale, and distortion. These elements were chosen to represent the concept of breaking the rules.