Zoominfo Brand Identity

ZoomInfo empowers professionals in sales, marketing, recruiting and operations with access to a database of 20,000 companies. Since becoming a publicly traded company in 2020, Zoominfo has become a source for targeting customers and improving sales efficiency. With increasing competition and scrutiny on data privacy, Zoominfo needed to refresh its brand to appeal to an ever-changing customer base.

As a senior illustrator and designer, I developed concepts for the revamp of Zoominfo’s brand. My role was to refresh the identity, develop a unique illustration style, build the icon library and design applications on collateral.

IDENTITY

I streamlined Zoominfo’s logo by reducing it to a single-color typemark to improve its recognizability across applications. Fuschia-tinged reds, and a vibrant palette make it approachable and friendly. Illustrations communicating its three brand pillars (Unlock Insights, Engage Customers and Win Faster) are aspirational, suggesting what customers can achieve with Zoominfo’s product.

ICONOGRAPHY

As part of the rebrand, I drew more than 90 icons to communicate Zoominfo’s features, functions and content. Principles guiding the designs of the icons are legibility, communicativeness, and approachability.

ILLUSTRATION SYSTEM

Zoominfo is sales intelligence software that provides a database of contact information and automation tools. With data being core to Zoominfo’s offerings, I emphasized the red dot to represent data points. Elements inspired by the sky invoke the data cloud. Lighted pathways lead customers towards greater growth.