Cafe Coders Visual Identity - A Freelance Services Marketplace
Cafe Coders
A Freelance Services Marketplace
CafeCoders is a global online marketplace for freelance services. CafeCoders platform connects freelancers (sellers) to people or businesses looking to hire (buyers). Listings on CafeCoders are diverse and range from "get a well-designed business card" to "help with HTML, JavaScript, CSS, and jQuery". The highest-paying jobs on CafeCoders include website design, social media manager, proofreading and copywriting, and resume writing. CafeCoders takes its name from the $10 asking price attached to all tasks when the company was founded in 2021 in Warsaw.
Client: 3CodersOnVecation
Location: Warsaw, Poland
Implementation: 2021
Expertise: Visual Identity System, Naming & Storytelling, Website, Social Media
The visual identity of this brand was formed based on its conceptual identity. It was stated that the main assets of the brand are people, so the main idea for visual identity of this brand was "talking people", something like a café where everyone talks about their projects. So two main elements were chosen to be visually represented, were text and pictures of people. In addition, we tried not to use icons even on the website and instead used typography. And also in the Ads, users' photos and typography were used.
