Digital Design System

A fresh brand goes digital

COUNTRY Financial is a home-grown insurance and financial services provider known for strong service and building long-term relationships with its customers. Our objective was to redesign a responsive site for the dotcom and account services; drive user engagement by educating and reinforcing strong service; and establish a clean, adaptable, social, and dynamic user experience.

My team led efforts to bring their new brand into the digital space. We sought to revolutionize how customers shop for these services by bringing clarity and a deeper understanding of what the company can offer. To accomplish these goals, we further extended the brand into the digital space by creating warmer, friendlier, and more familiar experience to the audience. A year later they’ve seen an 80% increase in contacts and a 60% increase in users looking for local representatives.