Flow Gietvloeren Flyer - A Design by Thomas van der Kuijl Design

At Thomas van der Kuijl Design, I'm passionate about creating engaging designs that tell a story. Recently, I had the opportunity to work on an exciting project for Flow Gietvloeren, a company with a proven track record in providing top-quality cast floors.

The project involved designing a flyer that combines aesthetics and functionality in a unique way. Harnessing the power of simplicity, I chose a sleek black and white color scheme. I believe that a design doesn't have to be loud to make a bold statement, and this color combination perfectly complements the message of Flow Gietvloeren.

On the front of the flyer, I used inspiring project photography, intending to capture the attention of the viewer instantly. In contrast, the backside of the flyer showcases the professional process involved in the production of Flow Gietvloeren's cast floors.

The use of round shapes and modern typography introduces a soft, approachable feel to the design. Custom icons and a clear call-to-action on both sides bring an additional layer of user engagement.

By the end of the project, I was able to deliver a flyer design that not only effectively communicated the value proposition of Flow Gietvloeren but also adhered to the best design practices I advocate at Thomas van der Kuijl Design.

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