Artizaan - Leather Clothing Brand

🌿 Exciting news, Dribbble community! I've had the honor of developing the brand identity for Artizaan—a remarkable brand that celebrates timeless craftsmanship and offers exquisite leather products. Let me share the essence of this project and what we've accomplished together.

🎨 Artizaan embodies elegance and sophistication. Their handcrafted leather goods, meticulously created by artisans in Karachi, Pakistan, exemplify the brand's commitment to sustainable practices and supporting skilled craftsmen.

✨ Our goal was to create a minimalist and subtle brandmark, specifically designed for embossing onto their leather products. It had to seamlessly integrate with the product's aesthetic, serving as a refined acknowledgment rather than overpowering the overall design. Attached are some inspirational items that guided our brandmark's direction.

🔒 In addition to the embossing brandmark, we developed a complete logo for packaging, marketing, and overall brand representation. This comprehensive logo encapsulates Artizaan's essence, conveying excellence, sophistication, and attention to detail.

🎯 Our target audience comprises established young professionals who appreciate quality and artistry. Through this brand identity, we aimed to create an impression of timeless elegance that resonates with their discerning tastes.

🌍 While traditional leather brands often lean towards masculine palettes, we challenged conventions by designing a unisex brand. The color palette we crafted strikes a harmonious balance, appealing to all genders and complementing the brand's timeless aesthetic.

Take a moment to explore this presentation and witness the transformation of Artizaan's brand identity. It has been an incredible journey collaborating with this exceptional brand, and I'm excited to share our achievements with you.

Ready to elevate your brand's identity? As a brand designer, I'm passionate about creating impactful visuals. Contact me at [email protected] or contact me here to discuss your project and let's embark on a design adventure together!