WL - logo mark
After a variety of sketches, on paper, on tablet, and on the computer, I'm settling down with this particular mark. It has the characteristics that I was striving for. There's an appropriate hierarchy - you see the "W", and the "L" - there's a certain strength / boldness, and there's a certain simplicity... all of these things feel appropriate for the branding I'm building.
angle
bold
branding
character
classic
clean
contrast
identity
l
letter
letterform
logo
logo mark
mark
overlap
simple
sophisticated
strong
timeless
w
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Posted on
Jun 8, 2023
More by Brian Lueck View profile
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