Social Media Graphics for Caitlin Bacher

DELIVERABLES

• 1080x1080px images for social media

PROCESS

1. Received copy from copywriter

2. Ideated based on the message of the image - whether I could mimic the message in the imagery or make the image scroll-stopping through bold or unusual imagery

3. Uploaded the final image to the company drive for the social media manager to schedule

CHALLENGES

1. Keeping the images feeling fresh and new while still on-brand

2. Making a very limited color palette not feel limited

SOLUTIONS

1. Expressive typography grabbed attention for shorter and more emotion-based concepts

2. Infographic inspired images helped communicate more detailed or conceptual concepts

3. Rotating the color palette for posts allowed for switching up color combos