Military Appreciation Month (2023)

As the in-house lead designer for this campaign in 2023, I developed and produced ATM screens, branch (bank) signage, display ads, printed marketing pieces, and social creatives. The campaign resulted in 18.5MM media impressions (goal was 13MM), 34k unique landing page visitors (goal was 16.5k), and 31k total clicks (vs 11.7k in 2022).