Identity

Poster design & illustrations for Business Magazine brand — a media and publishing brand based in Tirana, Albania.

Case

Business Magazine is the first Albanian media dedicated to entrepreneurship, technology, innovation and personal development. Their mission is to help its readers, viewers, and attendees get informed, stay updated, be inspired and showcase their potential, through unrivalled access in the wide business network and achieve excellence in words of storytelling and editorial presentation.

Solution

This brand refinement updates, adapts and creates a new brand presentation, aesthetics and typography - across print and digital formats. The chosen type system balances elegance and readability. Using a modern sans-serif font for headlines and titles to convey a sense of professionalism and clarity. The volume of information opted for a refined color palette that communicates trust, innovation, and sophistication. The brand also uses a grid-based system to organize content, ensuring readability and ease of navigation. Incorporating ample white space to provide breathing room and enhance the overall aesthetic appeal, by also utilizing visually appealing elements such as infographics, illustrations, and high-quality images to support and enhance the editorial content. To preserve consistency, a comprehensive set of brand guidelines was compiled, outlining the proper usage of the logo, typography, color palette, and other visual elements. These guidelines will help maintain a strong brand identity across all touchpoints, including print, digital, and social media platforms.

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