East Oakland Youth Uprising is a community organization dedicated to empowering and supporting the youth of East Oakland. Through various programs and initiatives, they aim to provide opportunities, resources, and mentorship to help young people thrive and overcome challenges.

My Role & Responsibilities: 

Service Design | Design Research | Mockup Designs

As the sole designer, I led the research, designs, and execution of the initial concepts of the guide and mockup models.

Rebrand and update its image and positioning to stay relevant in a changing world, particularly in industries heavily influenced by trends and consumer preferences. A rebrand will help Youth UpRising reach a broader audience and appeal to different demographics. By using keywords such as Community, Oakland's Oak Tree, the letters Y and U, I recreated the icon for their logo to resemble words that matter and depict the mission of the organization. 

Learn More

🌐 Youth Uprising Rebrand

=====================================

Show me some love! Press "L". 

Want to see more projects? Visit my profile or caguirredesign.com and remember to follow me! 🥰