Redesign Health Insurance

Project Overview: I worked for an insurance company that provides an innovative insurance solution. Having a partnership with 20+ insurance providers. Trying to give the best insurance-buying experience on the web & most importantly on mobile view

My role:- UX Designer | Duration:- 10 Weeks

How older designs look like:

Identify & defining the problem through research:-

The methodology used: Usability Testing | Competitor Analysis | User Interview

Takeaway keynotes:-

1. Awareness issue:- There is no educating content so that users can understand the importance of health insurance

2. Decision paralyzed- Having less information, which leads to confusion & decision paralysis.

3. Time-consuming:- A long form with repeated information makes the form lengthy & time-consuming

4. No access to purchased policy:- There is no access to the purchased policy, which created a trust issue, they feel annoyed in case of emergency.

5. Enhance overall website performance

How new design look like

Policy buying experience:- Added more relevant information upfront along with a policy detail page so that users can take decisions. ↓

Time consuming form:- Removed repeated information & restructured form in such way that user can fill it easily. ↓

Post Buying experience: Created post buying experience to have access for purchased policies. Also can take action/help in case of needed.

Thanks for watching, Hope you enjoyed my work.

Don't forget to show us love. Press “L”.

✉️ Available for your long-term or short-term partnership [email protected]