visual identity: easter + good friday

I know, I know. Easter was two months ago... but it's never too late to share your work, so here we go!

With Easter coming on the heels of finishing Veritas' two-part sermon series studying the bookends of the Bible, Genesis and Revelation, I wanted to pull out a theme from that series and tie it to the Easter Story. What was that theme? Clouds! ⛅️

In Revelation, Jesus' second coming is described as "coming on the clouds" with rays of glory radiating from him. On Good Friday, Matthew 27:45 says the land was covered in darkness for three hours - likely meaning the sky was stormy, dark, and ominous as Jesus' last hour drew near. 🌧️

And then on Easter Sunday, "the first day of the week was dawning" as the first witnesses of Jesus' resurrection (women!!) encountered the empty tomb. 🌤️ Finally, after Jesus visits his disciples for many days, he ascends back to Heaven in the clouds... where we make it full circle back to Revelation and await his second coming! ☁️✨

The visual identity wasn't just for the screen on Easter Sunday - it was also used to communicate the event weeks ahead of time on social media, newsletter, website, and on stage.

Check out my fav part: having the service times floating in the sky as a social post! Probably the prettiest way I have ever communicated something as boring as a meeting time 😍