PACKAGING CONCEPT

Monster Pukes is a box full of colored chocolate crispy balls. The packaging is designed to appeal to a target audience that is looking for a fun and unique

chocolate experience. The box itself is designed to look like a monster's head with its eyes, nose, ears and mouth, giving it a playful and quirky appearance.

The use of bold and bright colors such as green and purple also adds to the fun and exciting vibe of the packaging.

AUGMENTED REALITY CONCEPT

The AR game adds an interactive element to the overall brand experience. By scanning a QR code on the packaging with a smartphone, the customer can

access the AR game, which allows them to connect with the brand in a more memorable and engaging way. In the next pages you will see a step-by-step instruction on how the AR works.

Step 1: Scan QR-Code at the backside of the packaging

Step 2 (Image 1): AR options show up

Step 3 (Image 2): By clicking “YES” the game “Monster Pukes” appear

The goal is to feed the monster with all the colored balls by sliding it between left and right

Step 4 (Image 3): By clicking “NO” the monster starts to puke rainbow colors