Little League World Series Logo Concept

I found an old Little League World Series program (1999) when I was cleaning out the garage. I had been searching in it for a different logo for another project and had tossed it aside. But last night, I caught it out of the corner of my eye and the old series logo sent me on a wicked nostalgia trip. Inspired, I immediately had to replicate it on the computer. After ideating and dabbling a little bit, I took a pause to dig deep into the past and unearthed all the 90s baseball vibes. After a good night's rest, I came back this morning and churned this out. I think I did a good job at capturing the spirit of the decade. I think it'd work well as a series logo and be a hit with the kids; Gen Z is always enamored with the 90s. I choose the gold and black scheme as a nod to the '95 WS (Go Braves!); but I'm really diggin the bubble gum neon version. Pair this with some nice chunky sleeved raglan style jerseys and a vintage cap; that'd be a sweet lookin' series.

Moodboard

Little League World Series Logo Concept

One of the trickiest parts about the LLWS logo is that they just signed a partnership with T-Mobile at the start of the year that will add a small ‘presented by T-mobile’ to the logo. It’s an interesting quirk that needed to be kept in mind when designing the set. I wanted to integrated it in such a way that it wouldn't overwhelm and become the focal point, but still be included nicely as if it was always supposed to be there. I think this works well at achieving the goal. Also, Little League has 6 more tournaments that share a logo with the main tournament - so I had to keep in mind that it needed to be easily modifiable across the different logos. I always like to come to the table with complete ideas that could be used tomorrow if the company wished…

Little League Softball World Series Logo Concept

Concept across all Tournaments

Color Exploration - Brand Colors

Color Explorations: Ninety-Three, Ninety-Six, Bubblegum

Color Explorations: Ninety-Nine, Classic