Organic Valley Logo Illustration by Steven Noble

Webb DeVlam, located in Chicago, commissioned Steven Noble to create an organic looking woodcut illustration for Organic Valley which is a brand that specializes in nutritious and wholesome organic foods nationwide. The key symbol is the "red barn" and that has become an important part of in defining what their company represents. The illustration was created traditionally by hand with colors added digitally in Photoshop & Illustrator. The woodcut was made more translucent to soften the intensity of the woodcut lines.