Ad Campaign - Cyberbullying

A group project ad campaign to fight against cyberbullying (1/3)

This campaign was created to minimize and hopefully stop the cyberbullying issue by directly talking to the bullies themselves and showing them the consequences of their actions. 

The first ad for this campaign is an illustration based ad that showcases the bully on a device, in a dark and closed room, a stereotypical view on how cyberbullying is seen; being secretive and alone. As the bully looks at the device, the screen reflects back onto them and creates the words 'hate' and 'hurt' which is the main message to the campaign; the more you hate online and throw negativity onto the platform, the more you hurt the people you are hating on. Hence, the message that the ad is trying to convey is to first think before you type, because even though it might be anonymous, there are major consequences.