Digital Campaign

The All In Illinois campaign is a public awareness initiative that encourages residents to take action to slow the spread of COVID-19. It promotes actions such as wearing masks, social distancing, hand washing, and staying home when sick. I supported the OKRP team in extending the look and feel across display ads, owned social posts and rich media paid social placements. I extended varying scenes across a range of touch points while evolving the illustrations, type treatments, colorways, video assets and more.    

Design | Social Channel Extension | Illustration Colorways | Video Direction | Storyboards