Email Strategy & Design

The CRM program was a key channel for Raise, providing a means to engage, educate, and retain members beyond the ecomm experience. The program featured a range of content approaches such as feature launches and weekly sales, with each campaign utilizing a consistent visual theme and customized templates for efficient weekly sends for a lean team. To ensure optimal engagement, we tested a range of creative solutions for larger initiatives, evaluating the effectiveness of various elements. I led efforts to maintain a fresh look and feel for the program through unique creative solutions, developed in collaboration with our email production designer and utilizing dynamic templates for a custom user experience for our segments of focus.Strategy | Creative Direction | Design | Team Mentorship | Production Management