After refreshing their brand, our textile manufacturer client needed to revamp the way their message was communicated online. They also wanted to improve their website’s user experience and make products easier to find. The homepage and the site navigation were the initial components we we tackled as part of that effort.

Mega navigation

We made products the focus of the mega nav but made sure other links were still easy to find.

Responsive design

The mobile menu required some reorganizing in order to prioritize what a user sees in the initial view.

Full design

We wanted to keep the messaging simple, using large imagery to help tell the brand story.

The changes we have made thus far in the redesign have worked to better guide users to the right products and areas of service on the website. Better utilizing clicks, hovers, white space, and typography has helped to transform the web experience to more accurately reflect the company’s amazing qualities.

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