A web app that allows marketers and salespeople to benchmark, budget and forecast costs for upcoming campaigns

Project Brief

The client hired me to provide the UX / UI for the MVP version of the app

Role

Lead Product Designer

Methods

I attended weekly briefing sessions and aggregated user feedback and business requirements to guide the design of the new features. I provided strategic guidance and flows, and created the design system.

I produced various high and low-fidelity interactive prototypes to demonstrate and test ideas with users, and help developers with final implementation.

Deliverables

• Design system

• User flows

• Wireframes

• Low- and high-fidelity prototypes

• Development handover