Drafts for Homescreen - Pataa App
These are multiple drafts crafted for the Homescreen for the App. We tried more than 10 layouts to make it smooth, clean, usable and understandable. We finalised first option. Main goal of this screen is to encourage user to create Pataa at the same time giving basic understanding about Pataa and its usage. This is for first time user, when user don't have Pataas created.
We are showing near-by Pataas created (through location pin) to the first-time user {500 Pataas created}, so that they could relate to it and see that people are actually creating Pataa, so that they also get motivated to create their own as well.
What is Pataa:-
The Pataa app is based on an innovative concept that simplifies your long complex address into a unique short code that is easy to share, remember, search and navigate. No more explaining and typing of addresses repeatedly. Pataa's smart and seamless digital addressing solution simplifies all the issues that arise due to complex addresses and optimizes commuting, navigation, logistics and last-mile delivery. The navigation technology lets you minimise fuel wastage and your carbon footprint too!
1. Create your own short code for your long address
2. Search & navigate to exact location with precise blocks
3. Guide address with your own recorded voice.
7M+ users using the app
My Role:-
Wireframes, User Research, Market Analysis, User Testing, Information Architecture, User Interface, User Experience, Data Analysis, User Retention
Problems with the old version:-
1. Low user conversion rate.
2. The app looks dated and not very human.
3. Confusing and complex to use
4. Inconsistent and not harmonious
5. Not have emotional connection with the users
Solution:
We worked on the app primarily focused on making it easy and relevant. We did some initial user testing that allows us to diagnose the problems and then we crafted multiple drafts to come up with the best possible solution. We thrive on making the app more accessible, and human. I will share more updates soon. A case-study regarding the in-depth study is in WIP. Will share it soon.
For other creative works, please visit:
1. Behance
2. Medium
3. Linkedin
Many thanks